Featured Articles

Is Your Front Desk Making or Breaking Your Practice?

When it comes to first impressions, whether you want to admit you do it or not, quick judgments are made in that vital seven second window. This is no different when it comes to the front desk of your practice. How phones are answered and patients are welcomed into your office is the first impression they get of you before even meeting you. How your front desk is managed can make or break your practice.

Marketing With Real Results

It is no secret that the face of healthcare is changing. Insurance policies and reimbursements continue to morph while patients are being more selective about their care due to rising premiums. All of this coupled with the ever-changing nature of the industry creates a unique landscape for marketing where traditional strategies aren’t cutting it for the modern physician. In order to compete, practices need to adapt and evolve. In doing so, it is more important than ever to have a coherent marketing strategy in place to sustain a competitive advantage and attract new patients while still retaining current patients.
TrumpCare and You

TrumpCare and You: How the New Administration’s Healthcare Policy May Affect Your Practice

Throughout the 2016 presidential campaign and much of the second term of the Obama administration, the Republican stance on the Affordable Care Act (ACA) was “repeal and replace”. After the surprise upset victory by Donald Trump, Republicans are seemingly now the dog that caught the car. Which leaves Americans, and potentially more importantly, physicians wondering what happens next.