It is no secret that the face of healthcare is changing. Insurance policies and reimbursements continue to morph while patients are being more selective about their care due to rising premiums. All of this coupled with the ever-changing nature of the industry creates a unique landscape for marketing where traditional strategies aren’t cutting it for the modern physician. In order to compete, practices need to adapt and evolve. In doing so, it is more important than ever to have a coherent marketing strategy in place to sustain a competitive advantage and attract new patients while still retaining current patients.